Updated on 11/13/2024 by Anne Dorfman
We’re all about the casual comfort of head-to-toe fleecewear. Fleece dominates in colder months, yet its modern styles are so versatile that they've become a daily essential, perfect for effortlessly transitioning between casual daywear to more dressed-up evening looks. We answer your questions about the latest fleecewear trends, so you can start selling this transitional layering basic in your shop today.
Q. What types of silhouettes and styles do buyers actually want right now?
Good question! Within the fleece category, you can sell pullover sweatshirts, crewneck sweatshirts, quarter-zips, and full-zip jackets. These days, people want classic casual styles that offer a relaxed, warm, breathable and comfortable fit. Unisex styles and women’s boyfriend styles are trending, as people lean into street and oversized cuts. Women also like boxy crop fleeces, since they flatter every body type and are a great layering piece that you can pair with high-waisted pants.
Q. What fleece weights should I choose for the garments I sell?
Fleecewear’s all about comfort and warmth, so the fabric weight is important to consumers. Over the past few years, there has been a surge in the popularity of lightweight layers. These fleecewear pieces have become versatile, transitioning seamlessly between seasons and becoming year-round staples for people. While lighter fleece isn’t going anywhere, heavier weight fleece has muscled its way back onto the scene.
In addition to their popularity in colder climates, heavier products are experiencing a resurgence in the fashion scene. Gen Xers are gravitating toward them for nostalgic reasons, while Gen Z and younger consumers are embracing ’90s and early 2000s streetwear styles, contributing to the renewed trend.
The key is to include different fleece weights to suit various seasons and occasions.
Q. How are t-shirt shop owners decorating fleece right now?
Many types of decorating methods work with fleece material, including embroidery, screen printing, direct-to-garment printing, appliqué and sublimation. Stitching is a great option for fleece because it stays vibrant, crisp and clean through many wears and launderings. Since fleece doesn’t stretch as much as other fabrics, embroidery designs look great for the life of the garment. Here are some design trends we’re seeing at retail that you can hop on in your own shop:
The 1990s reign supreme: Since fashion is cyclical, throwback 1990s silhouettes and designs are in right now. That includes bold color blocking, retro geometric shapes, and abstract patterns or tie-dye swirls, along with large logos and brand names for a recognizable look. Floral patterns, with a grunge or alternative twist, also tap into the decade’s aesthetic.
Cozy in Brown: The color brown is truly all the rage this year. Darker colors like black, navy and heather grays also remain popular core pullover colors. Add a statement graphic or logo in white to recall that ’90s vibe.
Leave it in neutral: Hues like cream heather, bone, blush pink light gray and other off-white shades are having a moment, since pullovers in these shades go with everything. Again, harking back to the ‘90s, monochromatic looks are back in vogue, so offer tops and bottoms in the same earth-inspired tones.
Pop in those brights: Alongside black and neutrals, get-noticed shades like oranges, Kelly greens, hot pinks, dusty greens and lavenders are tending, so offer some popular hoodie styles in these hues.
Go traditional with design placement: We’re seeing graphics placement go back to more traditional locations like the pullover’s center front, center back and left chest, once again referring to ‘90s fashion.
But also, go off the beaten path with design placement: We know what we just said, but unique placement also attracts buyers because of its retail appeal. When you offer eye-catching tops and bottoms, you’re more in line with a fashion brand. For example, you can decorate inside a hood, around a collar, a full back, on a kangaroo pocket, down sleeves or legs, on cuffs, and over seams. Using different decorating techniques on the same garment or a combo for a multimedia design
Q. Should I offer personalization and customization options to buyers?
Yes! Pullovers and hoodies are popular because they’re so versatile, from lounging at home to wearing out and about, and transcend seasons to work all year round. If you let your customers express themselves via your hoodies, you’ll develop a loyal following.
First, offer custom designs that speak to the concerns and preoccupations of your audience at an emotional level. For example, if your audience cares about saving the earth, you could pair text like, “Hug Me, I’m Saving the Planet,” “Earth Day Every Day” or “Earth Guardian in Action” with a globe. Or for work-related pullovers, try light-hearted phrases like, “I’m Not Procrastinating. I’m Strategizing” or “Eat. Sleep. Code. Repeat.” The key is knowing what makes your audience tick and what types of designs they’re most likely to buy and wear. Popular categories include sports, music, fun phrases, pop culture designs, college, holiday themes, causes and activism, retro designs, and fun designs.
Second, consider how you can personalize fleecewear for your audience. One easy way to do it is to offer text options like “Soon to Be Mrs.,” “Big Sister,” “Mom of Three,” “Proud Grandpa,” “Nana to Three Furbabies” and so on. People buy these items for themselves and as gifts. You can also add an additional personalization option, like a name drop, initials or a monogram.
Q. What fleecewear products do you recommend that I add to my t-shirt shop?
Now that you’ve gotten a crash course in everything you need to know about fleece trends, check out these tops and bottoms for adults, kids and toddlers that you can get right here on Threadsy.com to stock in your shop.
Elevate wardrobes sustainably with the Gildan Adult Heavy Blend Adult 8 oz., 50/50 Fleece Crew (G180). Crafted from a soft blend of 50% USA cotton and 50% polyester, this crew neck sweatshirt combines durability with comfort. Featuring double-needle stitching, set-in sleeves and a ribbed collar, it offers a perfect fit for everyone. Gildan’s commitment to sustainable practices, including 50% USA cotton and 45% renewable energy, makes this popular crew a comfortable and socially responsible choice in vibrant colors.
Step into colder days with ease in the Bella + Canvas Unisex Sponge Fleece Pullover Hoodie (3719). Crafted from a comfy blend of Airlume combed cotton and polyester fleece, this pullover combines durability with style. Direct-to-garment printing-friendly and customizable, it features practical details like a white cord drawstring, pouch pockets and ribbed cuffs. Prioritizing sustainability, BELLA+CANVAS uses eco-friendly practices with Blue Sign certified dyes. Choose from various colors like Heather Navy and Gold for fashion that’s as ethical as it is stylish.
The Bella + Canvas Ladies' Cropped Fleece Hoodie (B7502) is a perfect blend of style and sustainability. Crafted from a blend of Airlume combed cotton and poly fleece for comfort and durability, it features a dyed-to-match drawcord, raw hem and dropped shoulder, blending fashion-forward design with a relaxed fit. Available in chic colors like Peach, this cropped hoodie is your stylish choice for conscientious fashion.
Champion’s Unisex PowerBlend Fleece Jogger (P930) is the ultimate blend of comfort and sustainability. Crafted from a cotton and air-jet polyester mix, these joggers feature an elastic waistband, side-entry pockets, and rib cuffs for a secure fit. Champion’s iconic “C” logo adds a sporty touch. Available in classic Black, Navy and Light Steel, these joggers offer style and practicality.
Kids of all ages will love the comfy Jerzees Youth 8 oz. NuBlend Fleece Full-Zip Hooded Sweatshirt (993B). Crafted from a blend of USA-grown cotton and polyester, this virtually pill-free hoodie, available in colors like Forest and Burgundy, offers softness and a smooth surface for printing. With double-needle cover seaming and seamless body, it’s a cozy, stylish and socially responsible addition to any youth wardrobe.
Don’t forget active toddlers! The Rabbit Skins Toddler Fleece Sweatshirt (3317) a cozy essential for any little’s wardrobe. Crafted from a cotton/polyester fleece blend, this sweatshirt is warm and comfy. The cover stitched ribbed collar, shoulders, armholes, cuffs, and bottom band ensure durability and a polished look. Designed with convenience in mind, it features side seam construction and an EasyTear label for easy wear and care. Available in a range of vibrant colors, this toddler unisex sweatshirt is a blend of style and practicality.
Remember, in the world of fleecewear, versatility is key. From classic casual styles to trendy '90s throwbacks, lightweight layers to nostalgic heavyweight pieces, personalized options, and sustainable choices, embracing the full spectrum ensures your shop is ready to cater to the diverse needs and styles of your buyers.
Shop Threadsy for All Your Fleecewear Staples
With our affordable collection of stylish fleece tops and bottoms in different colors, fabrics and fits, you can add a lot of personality to toddler to adult wardrobes. Shop Threadsy’s fleece sweatshirts and joggers – our retail products at wholesale prices are great for decorating with graphic or text-based designs and wearing everywhere. Make your t-shirt shop the online destination for all things fleece this fall and winter!
