Kristine Shreve: First, providing value is key. Make substantive comments, not just an emoji, "LOL" or a short, two-word sentence. Let people know you’ve thought about and appreciate what they’ve taken the time to say about your post. Also, make sure you allow people on social media to get to know you, what you care about, what you think is funny and what matters to you. You’re behind your t-shirt brand, so they need to get to know you. When people know, like and trust you, they’re more likely to buy from you and become loyal customers.
Plus, don't sell something every time you post. Be as well-rounded a person on social media as you are in real life. One of the biggest mistakes people make on social media is to focus only on selling and to ignore everything else. No one likes to be constantly pushed to buy things or do business with someone. Creating a relationship and then asking for the sale will work much better in the long run.
Tyrone M. Robinson III: As Kristine said, don’t rush the process, as if you’re only trying to get the sale. Build your audience organically and through relationships.
Howard Potter: Start off with posting your work that you’ve produced for different clients or sold to individual buyers, and tagging them in the post. If you can’t tag them in the post, then try to share your post on their page. That will bring some attention to both of you, which win/win.
Also, invite all of your friends to your business page to build followers up quicker. This takes you less than five minutes a day to do and it generates leads, faster, more cost-effectively.
Lee Romano Sequeira: Building on what Howard said, follow other business owners in your industry, and engage. Leave a meaningful comment on their posts. Let them know who you are, and many times, they’ll return the favor. I also love the idea of sharing other people’s content. Be sure to tag them in it, and give them credit. That can go a long way toward building true relationships and connections.
Show your behind-the-scenes in your new t-shirt business, like how you choose your designs or how you imprint your t-shirts. Let people in for a peek—a small peek will do.
Remember, you can also post some of your personal side. However, if you like to post many photos of great times with grandma, the kids, family vacations and your sweet pets, have a separate, personal account. That being said, know that people love seeing the human side of your business too—which is you. Do cross paths here and there—who doesn't like adorable photos of the furkids? My other best advice is: Don't forget to have fun!