There are likely projects and goals that you didn’t quite get to the finish line. Make a list of these first: You might have planned to do research on new designs or products your target market might buy, or perhaps you aimed to create a video series on social media showing how to style your t-shirts with different accessories. Determine if each project is better left in 2022, or if you should move forward.
Once you know it’s worth finishing it, create a plan, and a timeline and dedicate resources to its completion. For example, to start figuring out which designs check out Google Trends or Think with Google’s Shopping Insights Tool to review trending products, styles or colors. Since you’ve already started certain projects – or at least put them on your radar – take that amazing momentum into 2023 and make plans to complete those projects.
Do you have a website? If as a newer t-shirt shop owner you don’t, here’s your big goal to reach in 2023. If you have a website-in-progress, put special emphasis on completing it so you can enjoy the branding and financial rewards. If you already have a website, a must-do resolution should be to review its functionality and design to see where you can make tweaks to improve it for your customers.
Here are a few areas to consider:
Is your site ecommerce enabled, so people can easily find and buy items from you? If yes, can you reorganize your products or change the photos or product descriptions? Take time to see how many steps it takes for a buyer to place an order and see if you can reduce them.
If you don’t have an ecommerce site, it’s time to take a look at how you can get that up and running. Not sure where to start? There are a few reputable apparel-specific ecommerce vendors you can reach out to: InkSoft, Printavo, OrderMyGear, DecoNetwork and Spirit Sale.
Do you have antivirus/antimalware and advanced threat protection (ATP) software running on your site? You should know that 30,000 websites get hacked each day – and 43% of cyber-attacks target small businesses like yours. Talk to an IT pro to see if you’re fully covered and if not, what products will work best for your needs.
Is your website due for maintenance or a design upgrade to keep it from looking dated? Keep up with your competitors by giving your website a facelift. Whether you DIY it with a new template or hire a professional, the money and time you invest will be well worth the effort.
How fast does your website load on your computer or mobile device? The recommended load time is two seconds.
Google recently said, “We aim for under a half-second.” Try out Google PageSpeed Insights, which scores your site speed on a scale from 0 to 100. The higher your score, the better your website performs. Even cooler? The tool can test the experience for users from a laptop and from a mobile device. You’ll get specific performance and SEO ratings so you can see where you need to focus attention.
Do you have a regular web developer you can rely on for maintenance? What about if you should have an emergency that could hold orders up? Having someone you can text during urgent downtime can save you money and time.
Do you sell items on other platforms like Amazon or Etsy? If not, research if you should set that up, if that’s where your buyers are. There are lots of YouTube videos and inexpensive courses where you can learn the basics of selling on these platforms.